Coogi Jeans

Coogi Jeans: Coogi Clothing was founded in 1969 by Jacky Taranto of Melbourne, Australia. The original name of the brand was 'Cuggi' but Taranto changed it to Coogi in 1987 to give it a more indigenous flavour. Coogi brand was created as a way to produce the artistic ideas he had for fashion, after leaving the Toorak Menswear store in Australia. With a precise aim, Taranto targeted the American tourists visiting Australia with his designs. He felt tourists would love the bright colored luxury woven sweaters and he was right. In its earlier stages, international celebrities from singer John Denver to Muhammad Ali sported the label. During the 1990's New York rapper Christopher "Notorious BIG" Wallace, especially brought the brand to the forefront in the 1990s. Biggie rapped the line "I Stay Coogi Down To The Socks" in his platinum single One More Chance, sending Urban America into a buying frenzy Very successful, Coogi's production and distribution company employed over 450 people world wide at times. The fashion brands reason for needing so many people was to keep it's high quality during times of international growth of popularity and sales. The intricate patterns and weaving techniques made Coogi sweaters one of the most prized pieces to men of wealth. Doctors, lawyers, celebrities, executives, and other career driven men wore the brand regularly. Coogi Australia Garments Company's original philosophy was to blend the perfect harmony of integrity, creativity, passion, and a constant pursuit of excellence. The philosophy was to flow through the entire organization from design to knitting to garment construction, warehousing, distribution, administration, selling and retailing. Only the finest quality fibres including pure mew merino wool, mercerised cotton, luxurious cashmere, silk and linen are crafted into Coogi sweaters and woven fashions. Intricate knot structures in exhilarating colours are used to create living art pieces perfectly.