LRG Jeans

L-R-G is a company designed to overthrow the masses by our influence. Our slogan is simple, ”underground inventive, overground effective ”. At L-R-G we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs, because it is much more than clothing and concepts. It is a way of living. L-R-G, innovative essence for the above average person. A company based in Irvine, CA started in 1999 by owners Jonas Bevacqua and Robert Wright, L-R-G is here to empower the unheard and overlooked. We offer a clothing line dedicated to setting the standard in construction, use of rugged-raw materials, and a phenomenal attention to detail. Each season’s line demonstrates L-R-G’s continual goal to strive for originality beyond expectations. By using the latest denim treatments and washes, to ingenious graphic design and placement, L-R-G pushes fashion forward-conscious design beyond the mind-numbing logo strapped across your flavorless basic tee. For those of you who know who you are, know what you want, and are NOT afraid to express yourself true to form and flavor: Let the clothes you wear reflect your conscious choice to stand apart from the masses.